Green tea products using Synecoculture were announced at a Sony China event held in Beijing on June 17, 2026.

This product is one example of Synecoculture in practice in China. The initiative was led by Sony China, with SynecO, Inc. providing support including supervision. Through efforts spanning from tea leaf cultivation to product commercialization, these products demonstrate new possibilities for sustainable agriculture and consumption.

Masatoshi Funabashi, our company’s Representative Director, also spoke at the event and commented on new challenges utilizing Synecoculture.

For details about the tea product, please refer to the URL below.

(Only available in Chinese)

https://www.sony.com.cn/content/sonyportal_csr/Environment/synecoculture-tea-introduction.html

*At this time, sales outside of China have not yet been decided.